Singapore · Hong Kong Building in public

Just keep goin.

唔使一次過做晒。每日郁少少，一直行落去。

Ten years bringing global characters into Asia. Now I build small things in public: a journal, simple AI apps, and tests that help you find your next move.

Find your Ikigai → Read the journal
0+Years in APAC IP
0Days, no skip
0+Hours logged
0Builds in the lab
02 / About

Same bridge. Both directions.

For more than ten years, my work has been one bridge: help global characters find a home across Asia. Different markets, different cultures, same question every time. Will people here love this?

This site is the other side of that bridge. Not the CV. The notebook. What I read, how I train, what I build with AI, and the tests I make so you can find your own direction.

呢度唔係履歷，係筆記簿。讀咩書、點樣日日郁、用 AI 起咗啲咩，全部公開記低。

Brands I've helped bring to Asia
  1. 01
    Hello KittyOne of the highest-grossing character franchises in the world.
  2. 02
    SpongeBob SquarePantsThe highest-rated series in Nickelodeon history.
  3. 03
    Emily in ParisThe Netflix drama's Starbucks collection, launched across 12 Asia-Pacific markets.
  4. 04
    CoComelonThe #2 most-viewed YouTube channel in the world.
PILLAR 01

IP & characters

Why some characters travel and others stall. Trade days, family days, and the shelf that checks both.

PILLAR 02

AI, human in the loop

Gemini Certified Educator. I build agents for my own work. AI sees the signal. People make the call.

PILLAR 03

Small daily units

Shrink the unit until starting costs nothing. Training, reading, parenting, business. Same rule.

03 / Journal

The streak doesn't care how long.

It only asks whether you started. Daily exercise since May 3, books from the flights in between, all logged in the open. 個 streak 唔理你做幾耐，只問你有冇開始。

Daily exercise, every day

May 3 → Sep 19 · 140 days
Less More · shade = month average

Sick days and trips? The unit shrank to five minutes of stretching. September 1: six minutes. Still counts.

Hours per month

Samsung Health

Hours fell from 25 to 19, then recovered. The streak held. Smaller sessions on purpose. Striped = projection.

Habit · Read

Atomic Habits

James Clear
Shrink the unit until starting costs nothing.
Reread · On a flight

The Alchemist

Paulo Coelho
Not about dreams. About responsibility.
Health · Audiobook

Glucose Revolution

Jessie Inchauspé
Rules for what goes into the unit.
Course · Yale

Everyday Parenting

The ABCs of Child Rearing
Antecedent. Behavior. Consequence. Works at work too.
04 / The lab

Small builds. Shipped in public.

Each one starts as a free page here. When people actually use it, it gets its own address. 先做細，有人用先開獨立 subdomain。

test.justkeepgoin.comPrototype

Ikigai Blueprint

Four questions, three minutes. Get a one-page blueprint and three small experiments for next week.

Take the test →
ai.justkeepgoin.comMoving here

Maggie's litter

Six puppies, one AI growth dashboard. An AI vet layer caught a weight dip before we did. AI saw the signal. We made the call.

app.justkeepgoin.comBuilding

The 5-minute unit

A habit tracker that rewards starting, not duration. Built from my own 140-day log.

game.justkeepgoin.comIdea

Blind-box moment

From the Osaka fish tank. Price fixed, outcome can be nothing, reveal in public. A tiny game on why that works.

justkeepgoin.com/pitchIdea

P.I.T.C.H. check

Person, IP Core, Traction, Cultural Fit, The Ask. The five things a buyer listens for, as a self-check.

05 / Field notes

Experience first. Then the lesson.

Recent posts from LinkedIn, Instagram and Threads. 職業病 included.

HKETO Singapore · Oct

Same bridge. Opposite directions.

I bring global IP into Asia. I met someone taking Chinese IP overseas. The traffic now runs both ways.

IG Threads
AI agents · Oct

AI agents just got a face.

Two went plush, one stayed flat on purpose. Licensing has run this playbook from day one. The character gets noticed first. Trust comes after.

LinkedIn IG
Tokyo Toy Show · Aug

Same booth. Two different questions.

Trade tells you if it can be built. Families tell you if it should. The shelf checks both.

LinkedIn IG
Osaka · 大阪

Everyone thought I had lost.

¥6,600 for one fish. Nobody pays that for a fish. They pay for the sixty minutes before you know.

LinkedIn IG
Love Good at World needs Paid for you
06 / Ikigai

Find your blueprint.

Most people do not need a new dream. They need a clearer next step. Four questions, then a one-page blueprint and three experiments you can start this week.

  1. 01 What you love
  2. 02 What you are good at
  3. 03 What the world needs
  4. 04 What you can be paid for
Start the test →
07 / Follow the build

Standing still is moving backwards.

New notes every week. Builds when they ship. Pick the channel you already open every day.

Instagram @keepgoinivan ↗ Connect on LinkedIn
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